How the Supafolio platform helped to improve the Parragon website, with decreased search bounces rate and increased time on website
Supadü partnered with Parragon to re-launch its new website across the UK, USA and Australia using the Supafolio Search and Data Management API for Publishers. Supafolio, tailored for publishers, provides an unrivalled search and product management solution offering such flexibility that Parragon hope to better the user experience on their website, widen their client and consumer base, and increase sales.
This new website provides a more accurate reflection of the business today, and aims to continue to satisfy their sizeable and dedicated social media, blogger and newsletter followings. The new site will allow more frequent updates and a higher level of information for its discerning online consumers and trade partners.
"Working with Supadü to create our new website has been wonderful"
Pip Tannenbaum, Digital Product Development Director, Parragon