Knowing how to properly handle misspellings and synonyms will save time for your website users and help them reach the correct results. As your website is a window into your company you need it to be user-friendly and be sure a simple error doesn’t push your user away from your books and your website. Control over the ‘word flow’ means users have a higher chance of finding the correct product or discovering a relevant one to meet their needs. This will lead to lower bounce rates, and increased sales.
It really is that simple – if your books can’t be found, you can’t expect to sell them – and dealing with misspellings and synonyms will really help improve your website user experience and ultimately your ROI (return on investment).
Users misspell words, especially those using mobile devices. Instead of letting these common mistakes ruin your user’s search experience, Supafolio‘s typo tolerance algorithms will automatically detect what your users are searching for and return the correct results.
Each search response contains one or more highlighted results so you can easily show which section and words matched the user’s query. This even works in cases where the user misspelled a query. This is the difference between making users think “I don’t understand this result” and “this engine was able to understand my errors”. Synonym expansions are rarely highlighted, which confuses users.
We appreciate there are a multitude of different ways people search for the same things using different queries, abbreviations and keywords. That is why Supafolio has the ability to cope with all types of synonyms. Synonyms tell the engine about sets of words and expressions that should be considered equal with regard to textual relevance. For example, if New York is unambiguously a city in your use case then you probably want it to be included in the synonym set “NY” = “NYC” = “New York City”.